Performance Brand’s Exclusive
Mouthwear Licensee, Bite Tech, Develops First-Ever Microwaveable, Boilable,
Re-Fittable and Chew Resistant Mouthguard Collection
Under Armour, the leading sports performance apparel, footwear,
and accessories brand, today introduces the first-of-its-kind microwaveable,
boilable, re-fittable and chew resistant line of mouthguards with Bite Tech
Inc., the exclusive licensee of Under Armour Performance MouthwearTM.
The new ArmourFitTM line of custom fit mouthguards utilizes the most
significant material innovation in the mouthguard industry in the last 50
years.
Made from a patented material
entirely new to mouthguard manufacturing, the UA ArmourFit Mouthguard and UA Braces Mouthguard mold to teeth and gums
providing athletes with an “at home” tight, comfortable, dentist-like custom
fit. With this custom fit, athletes wearing the UA ArmourFit Mouthguard or UA
Braces Mouthguard are able to easily breathe and talk, enabling better on field
performance and communication. The chew resistant quality of the new ArmourFit
material increases durability and ensures the mouthguard maintains its
protective integrity. The re-fittable feature allows athletes or parents to
re-fit the mouthguard after a lost tooth, braces adjustment, or for any other
reason, thus ensuring a proper fit and maximum protection to the teeth, jaw and
gums.
ArmourFit mouthguards are
designed for all contact sports, including football, hockey, lacrosse and rugby.
Additionally, the dentist-like fit provides a comfortable protective advantage
to the teeth, jaw and gums for athletes engaged in limited contact sports, such
as soccer, basketball, baseball and volleyball.
“It’s no secret that safety
concerns are understandably a major issue in contact sports today. Coaches,
parents and players are learning that the mouthguards they receive as part of
their ‘equipment pick up’ provide very little protection, fit poorly and just
don’t last. With the launch of the new UA ArmourFit and UA Braces Mouthguards,
Under Armour and Bite Tech are providing the highest levels of innovation and
product materials to deliver parents, coaches and players products that are
superior in design, protection, fit and durability.” said Jeff Padovan, CEO of
Bite Tech Inc.
Product
Information:
UA ArmourFit
Mouthguard
($12.99, adult and youth sizes) – With the new ArmourFit technology, the
mouthguard molds to teeth for a tight, comfortable, custom fit which can be
re-fit multiple times over as the user’s bite changes. Available in strapped or
strapless, adult and youth sizes in black, blue, red and green.
The ArmourFit mouthguard line
and other Under Armour mouthwear products are available for purchase at
www.armourbite.com and sporting goods retailers
nationwide.
About Under Armour
Performance Mouthwear™ and Bite Tech Inc.
Bite Tech Inc. is the
exclusive licensee of Under Armour Performance Mouthwear. Founded in 1995, Bite
Tech holds more than 45 patents and pending patents for its innovative,
proprietary mouthwear technologies. Independent studies from The Citadel and IMG
Academies have validated the science behind Under Armour mouthwear. Thousands of
elite athletes in virtually all sports rely on Bite Tech mouthguards and
mouthpieces for protection and improving their performance on and off the field.
Derek Jeter and Adrian Peterson are among the numerous professional athletes who
are both product users and investors in the company. All Bite Tech mouthwear is
made in North America. For further information, please visit the Company’s
website at www.bitetech.com.
About Under Armour,
Inc.
Under Armour® (NYSE: UA) is a
leading developer, marketer, and distributor of branded performance apparel,
footwear, and accessories. The Company's products are sold worldwide and worn by
athletes at all levels, from youth to professional, on playing fields around the
globe. The Under Armour global headquarters is in Baltimore, Maryland. For
further information, please visit the Company's website at www.UA.com.









